Following the one-minute blackout, local business leaders will be joined by Whoopi Goldberg and others in a video message calling on the federal government and insurance companies to support businesses. President Donald Trump has addressed the issue of business interruption insurance, including during a White House briefing in April.
But the insurance industry contends that business interruption policies serve a relatively narrow function. Van Jones: Black businesses can still get government help. But they need to act fast. Times Square going dark is a rare event, which organizers hope will lend drama to their plea. Known early on as Long Acre also spelled Longacre Square, it had an unsavory reputation as the centre of illicit activity in the s, though earlier in the 19th century it had been both a commercial and a residential area.
The square was renamed in for The New York Times , which opened its new offices in the Times Tower on the square though it would outgrow them by Almost immediately the square became the place where New Yorkers gathered to celebrate the arrival of the new year. As the Great Depression deepened, legitimate theatres on Time Square began to close and were frequently converted to motion picture theatres. As the 20th century progressed, the area became increasingly tawdry.
Early on, Times Square became the preeminent American venue for advances in big, bright electric signage and advertising , especially after the introduction of neon signs in the s. Since the late 20th century the tenants in Times Square buildings have been required by law to display eye-catching signs, and, as a result, the area remains a flashing, nonstop feast for the eyes.
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